ValuationUp.com is an online financial analysis & strategy tool for privately-held businesses.

At ValuationUp, we've invested heavily in building a reliable Database of nearly 1 Million privately-held firms across over 1000 Industry groups around the world. Our financial ratio analysis benchmarks your performance against its industry peers, selected from this database by size and Industry classification. Liquidity Ratios, Profitability Ratios, and Efficiency Ratios are all covered. Results are presented in your local currency and normalised against your Income Statement and Balance sheet. You'll know where you stand.

Our liquidity Ratio analysis focuses on your Cash Ratio, Quick Ratio and Current Ratio - 3 key indicators that tell you whether you have sufficient reserves to weather a storm. Since these levels differ for each industry, your levels are benchmarked against both absolute levels and your industry peers. We also forecast how much cash the business will generate in the next 12 months. 

With sufficient warning, there is time to mitigate or prevent disaster. Our credit-scoring system helps you understand the bankruptcy risk of your business and what steps can be taken to reduce it. 

Consistent profitable growth is very hard to achieve. Firms that grow sales slower than inflation destroy economic value and die slowly. Those that grow sales faster than is sustainable die quickly - in fact, most small businesses go under in their best year of sales. 

Our Sustainable Growth Rate analysis looks at what growth is fundamentally possible. Since growth is a key driver of valuation, this is critical insight into understanding what a business is worth. 

Our analysis uses a variety of valuation approaches (Income, Market and Asset), however we prefer the Discounted Cash Flow (DCF) valuation method since it allows comparison with other investment choices and allows management to understand how short-term choices impact on long-term value creation. Key to understand valuation in privately held businesses is risk; ValuationUp has developed proprietary risk-scoring methodologies that allow us to accurately and repeatably price the cost of equity capital appropriate to business risk. 

Whereas a top-level strategy consultant will help you understand the full potential of your business through hours of manual calculations and optimisations; ValuationUp does these same calculations in an instant. Broadly, our process ensures that your business has sufficient liquidity, that management efficiency targets are set against realistic benchmarks, that its growth rate is optimised, and that it has the appropriate capital structure. Your strategic choices around how you choose to compete in the market remain up to you, but we provide clear guidance on the trade-offs you choose at an operational and financial level.

Every business faces different challenges and priorities. Our unique dashboard breaks your business down into just 3 groups of 3 numbers against which you'll easily understand the short, medium and long-term tradeoffs of each decision you make. Coupled to high-level, generic steps as to how to improve on each component of your business, these make an invaluable tool in determining your optimal path forward.