is an online financial analysis & strategy tool for privately-held businesses.

We answer the 8 questions you need to know about a business you are growing, buying, selling or advising.

1. How attractive is my business to external investors/buyers?

Attract investors, trading partners and prospective buyers by standing out from the crowd.

'eyes for you' by eyes of einstein
Beauty is in the eye of the beholder. The ValuationUp Business Attractiveness Survey gives you a clear picture of whether your business is 'hot' (or not). We unpack the major risk areas to privately-held businesses so that you can see where you need to reduce risk, and increase your attractiveness in the market. 

2. How is it currently being run?

Just as athletes compete against each other to determine who wins the championship, so your business performance can only be assessed relative to your peers...

At ValuationUp, we've invested heavily in building a reliable Database of nearly 1 Million privately-held firms across over 1000 Industry groups around the world. Our financial ratio analysis benchmarks your performance against its industry peers, selected from this database by size and Industry classification. Liquidity Ratios, Profitability Ratios, and Efficiency Ratios are all covered. Results are presented in your local currency and normalised against your Income Statement and Balance sheet. You'll know where you stand.

3. Can it survive a knock?

Every business faces unexpected blows throughout its life, however not all survive.

Our liquidity Ratio analysis focuses on your Cash Ratio, Quick Ratio and Current Ratio - 3 key indicators that tell you whether you have sufficient reserves to weather a storm. Since these levels differ for each industry, your levels are benchmarked against both absolute levels and your industry peers. We also forecast how much cash the business will generate in the next 12 months. 

4. Will it be around in a year?

Most businesses die. Our analysis is 80-90% accurate at predicting bankruptcy a year in advance.

With sufficient warning, there is time to mitigate or prevent disaster. Our credit-scoring system helps you understand the bankruptcy risk of your business and what steps can be taken to reduce it. 

5. How fast can it grow?

How much growth is realistic and what targets can you aim at to influence it?

Consistent profitable growth is very hard to achieve. Firms that grow sales slower than inflation destroy economic value and die slowly. Those that grow sales faster than is sustainable die quickly - in fact, most small businesses go under in their best year of sales. 

Our Sustainable Growth Rate analysis looks at what growth is fundamentally possible. Since growth is a key driver of valuation, this is critical insight into understanding what a business is worth. 

6. What's it worth now?

Two firms with identical financials can face very different futures and thus have different valuations. What's yours worth?

Our analysis uses a variety of valuation approaches (Income, Market and Asset), however we prefer the Discounted Cash Flow (DCF) valuation method since it allows comparison with other investment choices and allows management to understand how short-term choices impact on long-term value creation. Key to understand valuation in privately held businesses is risk; ValuationUp has developed proprietary risk-scoring methodologies that allow us to accurately and repeatably price the cost of equity capital appropriate to business risk. 

7. What could it be worth?

You own a business hoping to grow its value over time. What targets are realistic and how much return can you expect?

Whereas a top-level financial consultant will help you understand the full potential of your business through hours of manual calculations and optimisations; ValuationUp does these same calculations in an instant. Broadly, our process ensures that your business has sufficient liquidity, that management efficiency targets are set against realistic benchmarks, that its growth rate is optimised, and that it has the appropriate capital structure. Your strategic choices around how you choose to compete in the market remain up to you, but we provide clear guidance on the trade-offs you choose at an operational and financial level.

8. How do you get there?

Growing a business optimally requires continual trade-offs between short-term essentials and long-term value creation. We'll show you how.

Every business faces different challenges and priorities. Our unique dashboard breaks your business down into just 3 groups of 3 numbers against which you'll easily understand the short, medium and long-term tradeoffs of each decision you make. Coupled to high-level, generic steps as to how to improve on each component of your business, these make an invaluable tool in determining your optimal path forward. 

We help you quickly screen deals, drill-down into the promising ones, and negotiate the best deal with the seller. Help your clients own the business of their dreams without losing sleep in the process.
The selling process starts with building an asset that’s valuable to someone else. Use ValuationUp to show your clients what to do to get the price they want with the least amount of effort.
Our investment-grade analysis & reports help convince and reassure investors: help your clients get the deal they want in half the time.
A business has many moving parts: use ValuationUp in strategy workshops & for on-going performance management to quantify where your clients need to focus. 
  • ValuationUp is Bain/McKinsey in a box

    Pavlo Phitidis, Aurik Business Incubator
  • Super useful in helping us show clients what they need to do

    Evan Rice, Spinnaker Growth Partners
  • ValuationUp is almost too easy!

    Fatima Laher, CA (SA)
  • A revolutionary tool to build a business that anyone would buy

    Entrepreneur Magazine

    Financial insight for high level growth

    Entrepreneur Magazine
  • ValuationUp changes the numbers game for today’s entrepreneurs.

    Brainstorm Magazine


  • Quickly & easily understand how your business is performing and where you need to focus to achieve its full potential.
  • No financial knowledge required


  • Impress your clients by getting to the core issues quickly.
  • Service more clients with less effort: we do the heavy-lifting.

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