Not long ago, space exploration was the realm of major governments only. However in the last few years, private entrepreneurs have flown into space as tourists aboard existing government craft, and more recently they have built their own infrastructure to take people and/or cargo into orbit. Two such entrepreneurs who are widely known are Richard Branson
and Elon Musk
. Both started their own businesses from scratch, and both literally own rocket ships..in fact, they own entire rocket companies!
We cannot think of a better way to demonstrate entrepreneurial potential, to show what is financially possible, or even just to honour these men than to encourage you to "reach for the stars"..hence our logo.